An empirical study on media literacy from the viewpoint of media

Abstract

The most significant quality of the media in the way we use the word today that it has a very substantial influence area. As media is the indispensable part of the daily life, we need to question the new relationship structures which arise with media and the impact that media creates. The influence area that media creates could cause negative results as it could create new simulative realities to legitimize the dominant ideology, commercial mediation, alteration and conversion as much as positive results. To raise a conscious society against the negative influence of media, media literacy becomes crucial every passing day as a part of the education. In this context, as a result of the education which should be given for a society which researches, criticizes, questions and argue, we aim to raise individuals who are competent in media. In the study, we focus on the negativities of media which are a part of media articles produced in corporate market structure, their producers, the negativities of the media which are a part of the individual's life and individual and its qualities which will work as filter against these negativities. In this context the media literacy notion which is considered as the competency training of the media workers and their views on the training is being discussed. In the research, the views of the media managers and editorial structures of media with duties such as managing, producing and auditing media content are recorded with semi structured interview method and they are analyzed in the frame of titles created as they are discussed. (C) 2015 The Authors. Published by Elsevier Ltd.