Halkla İlişkiler ve Tanıtım Programı Kitap Bölümü Koleksiyonu

The role of social media strategies in competitive banking operations worldwide

Bolat, Nursel; Yılmaz, Recep; Taşkıran Öncel, Nurdan; Hacıoğlu, Ümit (IGI-Global Publications, 2014)

Social media has rapidly taken its place among the important phenomenons of today. It has an important role in institutionalization and companies’ financial effectivness in many fields. This chapter discusses concept, ...
Globalization and social media strategies by financial institutions worldwide

Öncel Taşkıran, Nurdan; Bolat, Nursel (Springer, 2014)

The objective of this research is to investigate financial institutions on social media; their strategies and the ways they deal with customers in the light of the process of globalisation. The objective material is ING ...