Halkla İlişkiler ve Reklamcılık Bölümü Kitap Bölümü Koleksiyonu
Güncel Gönderiler
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Aestheticization of fear and violence via public relations
(IGI Global, 2022)Fear is a human emotion that allows a person to survive. It has a function to ensure the continuity of life. The definition of fear has changed over time. Along with human development, transition to sedentary life, the ... -
Postmodern discourse in digital advertising: A study on "Deneysel Bankacilik" advertising series
(IGI Global, 2020)In the postmodern world, ads try to establish an emotional bond between the consumer and the storytelling instead of a classic "Buy it!" expression. One of the most used methods of storytelling in terms of advertising in ... -
A field research study on the brand equity of internet and social media applications
(Peter Lang AG, 2015)To create a brand and brand equity has turned into an extremely significant competition among foundations. The brand equity that is analysed both on the financial gounds and the consumer basis consists of the total values ... -
A methodological approach to nation branding: Measurement and issues
(Taylor and Francis Inc., 2016)…
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