Başlık için Halkla İlişkiler ve Reklamcılık Bölümü Kitap Bölümü Koleksiyonu listeleme
Toplam kayıt 6, listelenen: 4-6
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A methodological approach to nation branding: Measurement and issues
(Taylor and Francis Inc., 2016)… -
Postmodern discourse in digital advertising: A study on "Deneysel Bankacilik" advertising series
(IGI Global, 2020)In the postmodern world, ads try to establish an emotional bond between the consumer and the storytelling instead of a classic "Buy it!" expression. One of the most used methods of storytelling in terms of advertising in ...